Certificate in Travel & Tourism

الوصف

Course Orientation

• Using Mobile App
• On Demand Live Session

Ch 1. Overview of the Tourism Industry

• About Tourism Industry
• Tourism: Characteristics & Types
• Sectors of the Tourism Industry
• Relationship Between Tourism & Hospitality
• The Relationship Between Tourism & Geography
• A Historical View of Tourism
• Economic Impact of Tourism
• What is Tourism Management?

Ch 2. Consumer Behavior of Travelers

• About Consumer Behavior
• Why do People Travel?
• Online Consumer Behavior in Travel & Tourism
• Motivating Factors for Why People Travel
• Types of Tourists & Destinations
• Pull & Push Theories of Motivation

Ch 3. World Tourism Organizations

• About Tourism Organizations
• International Tourism & Travel Organizations
• What Is the United Nations World Tourism Organization (UNWTO)?
• National & Regional Tourism & Travel Organizations

Ch 4. Tourism Policy & Planning

• About Tourism Policy & Planning
• Components of Tourism Planning
• The Tourism Policy Development Process
• Sustainable Tourism: Definition, Characteristics & Examples

Ch 5. Tourism Economics

• About Tourism Economics
• Market Supply Schedule
• Market Demand Schedule
• Modeling & Forecasting Tourism Demand
• Price Elasticity of Demand in the Hospitality & Tourism Industry
• The Multiplier Effect in Economics: Definition, Formula & Example

Ch 6. Lodging Classifications

• About Lodging Classifications
• Hotel Types & Classifications
• The 5-Star Hotel Star Rating System: Definition, Differences & History
• Types of Vacation Resorts
• Types of Passenger Cruises

Ch 7. Lodging Operations

• About Lodging Operations
• Organizational Structure in the Hotel & Lodging Industry
• Hotel Rooms Departments & Functions
• Housekeeping in the Hospitality Industry
• Corporate Communication in the Hospitality & Tourism Industry
• Traits & Behaviors of Successful Hotel & Lodging Leaders
• Operations Management: Definition & Fundamentals
• Operational Issues & Solutions in the Hotel Business

Ch 8. Food & Beverage Operations

• About Food & Beverage Operations
• The Full Cycle of Event Planning in a Hotel
• Restaurant Bookkeeping: Accounting & Reporting
• Food Handler Requirements in Prime Resort Areas

Ch 9. Transportation in Tourism Management

• About Transportation in Tourism
• The Transportation Revolution: Turnpikes to Steamboats to Railroads
• Major Forms of Transportation in Travel & Tourism
• Transportation’s Impact on Tourism

Ch 10. Intermediaries in Tourism Management

• About Intermediaries in Tourism
• Channel Intermediaries: Definition and Function in Business
• The Role of Tour Operators & Travel Agents
• Promoters vs. Organizations in Tourism

Ch 11. Global Issues Affecting Tourism

• About Global Issues Affecting Tourism
• Impact of Social & Cultural Issues on the Tourism Industry
• Sustainability & Environmental Issues in the Hospitality Industry
• Impact of Terrorism on the Travel & Tourism Industry

Ch 12. Tourism Marketing

• About Tourism Marketing
• Customer Relationship Management and Marketing Technology
• How to Develop & Manage a Business Contact Database
• Cloud Computing and Databases: Technology to Improve Database Management
• Database Marketing for Hospitality
• The Types & Benefits of Direct Marketing
• Practical Application: Choosing the Best Direct Marketing Approach
• International Marketing: The Importance of Global Marketing Strategy
• International External Marketing: Culture, Economics, Tech & More

Ch 13. Tourism & Hospitality Trends

• About Tourism & Hospitality Trends
• Ecotourism: Definition & Benefits
• International Travel & Tourism: Impact on Growth in the Hospitality Industry
• Macro-Environment Trends in Hospitality & Tourism
• E-Commerce in the Hospitality Industry
• Growth in the MICE Industry

Ch 14. Tourism & Travel Careers

• About Careers in Tourism & Travel Industry
• Career Information for a Degree in Travel and Tourism Management
• Info About Becoming a Travel Agent
• Bachelor’s Degree in Travel and Tourism: Program Info
• Travel Management Bachelors Degree Program Overviews
• Masters Degree in Hospitality and Tourism Management: Program Overview
• Online Travel Agent Certificate and Diploma Program
• International Tourism Management Jobs: Career Options and Requirements
• List of Jobs for Tourism Management Degree
• Hospitality Administration Careers: Salary Info, Job Options & Requirements
• Hotel Event Coordinator: Salary Info, Job and Requirements
• Salary and Career Info for a Hotel Sales Representative
• Become an Airline Sales Executive: Step-by-Step Career Guide
• Hotel and Restaurant Management: Diploma Program Summary
• Masters Degree in Hotel Administration: Program Review
• Career Paths in the Hotel & Lodging Business
• Production & Service Roles in the Food Industry

Assignments

• Assignments

Final Examination

• Final Examination Guidelines
  Final Examination