Certificate in Hospitality Management

Course Orientation

• Using Mobile App
• On Demand Live Session

Ch 1. Hospitality Industry Overview

• About Hospitality Industry
• Hospitality Industry: Definition & Overview
• Hospitality Industry: History & Origin
• Sectors & Services of the Hospitality Industry
• Hospitality Industry: Products & Characteristics
• Hospitality Industry: Skills, Competition & Turnover
• Hospitality Industry: Market Statistics & Analysis
• Hospitality Industry: Growth & Future
• What is Tourism Management?
• What is the Recreation, Leisure & Gaming Sector?
• What is the Conference & Event Sector?
• Hospitality Industry: Case Study & Research
• Company Mission Statements: Definition & Examples
• Ch 1. Hospitality Industry Overview Quiz

Ch 2. Operating in the Hospitality Industry

• About Operating in the Hospitality Industry
• E-Commerce in the Hospitality Industry
• Food Safety in the Hospitality Industry
• Sustainability & Environmental Issues in the Hospitality Industry
• Corporate Social Responsibility in the Hospitality Industry
• Hospitality Laws & Regulations
• Understanding Hospitality Law: Case Study

Ch 3. Hospitality Management

• About Hospitality Management
  Human Resources Management for Hospitality
  Project Management in the Hospitality Industry
  Managing Technology in the Hospitality Industry
  Revenue Management for the Hospitality Industry
  Financial Management in the Hospitality Industry
  Financial Accounting for the Hospitality Industry
  Managerial Accounting for the Hospitality Industry
  Risk Management in the Hospitality Industry
  Strategic Management in the Hospitality Industry
  Waste Management in the Hospitality Industry
  Occupancy Rate: Definition & Formula
  Human Resource Management: Hiring and Staffing
  Gaps in Management: Traditional Functions vs. Actual Behavior

Ch 4. The International Hospitality Industry

• About International Hospitality Industry
• Hospitality Industry in Australia
• Hospitality Industry in Canada
• Hospitality Industry in the USA
• Hospitality Industry in China
• Hospitality Industry in India
• Hospitality Industry in Ghana
• Hospitality Industry in New Zealand
• Hospitality Industry in Singapore

Ch 5. Customer Service & Housekeeping

• About Housekeeping
• Housekeeping in the Hospitality Industry
• Hotel Housekeeping: Standards & Checklist
• Hospital Housekeeping: Training, Standards & Checklist

Ch 6. Restaurant Services & Types

• Restaurant Service: Styles & Types
• What is a Full Service Restaurant?
• What is a Quick Service Restaurant?
• Quick Service Restaurant Industry: Trends & Analysis
• Self Service Restaurant: Definition & Equipment
• Restaurant Customer Service: Standards & Examples
• Working in Restaurant Customer Service: Tips & Training

Ch 7. Menu Planning

• About Menu Planning
• What is Menu Planning? – Basics & Importance
• Types of Menu Planning
• Menu Planning: Nutrition & Dietary Considerations
• How to Design a Menu
• The Impact of Menus on Operations & Marketing
• Standard Recipes: Development & Purpose

Ch 8. Food Preparation

• About Food Preparation
• What is Food Preparation? – Definition & Types
• What is Prepared Food?
• Food Preparation Terms
• Basic Food Preparation Skills
• Types of Food Preparation Equipment
• Halal Food Preparation
• Kosher Food: Preparation & Guidelines
• Food Preparation Regulations
• Food Preparation: Hygiene & Safety

Ch 9. Food Storage & Emergency Preparation

• About Food Storage
• How to Prepare Food for Long-Term Storage
• What is Perishable Food? – Definition & Examples
• What is Non-Perishable Food? – Definition & Examples
• Semi-Perishable Food: Examples & Definition

Ch 10. Inventory Control

• About Inventory Control
• What is a Yield Test?
• Inventory Control: Definition & Best Practices
• Inventory Control Systems: Manual & Automated
• Advantages of Inventory Control Systems
• Inventory Control Techniques
• Inventory Control: Policies & Procedures
• Food & Beverage Inventory Control

Ch 11. Marketing in Hospitality

• About Marketing in Hospitality
• Hospitality Industry Marketing: Importance & Strategies
• Restaurant Marketing: Ideas & Strategies
• Restaurant Marketing: Tips & Trends
• Social Media Marketing for Restaurants
• Mobile Marketing for Restaurants
• Email Marketing for Restaurants

Ch 12. Financial Management in Hospitality

• About Financial Management
• Restaurant Income Statement: Example & Template
• Restaurant Budget Template
• Restaurant Financial Statement: Sample & Analysis
• Restaurant Financial Statement Template
• Cost of Goods Sold (COGS): Calculation & Example
• Cost of Goods Sold (COGS) vs. Expense
• Food Cost Percentage: Definition & Calculation
• Restaurant Daily Sales Report Template

Ch 13. Leadership & Management in the Hospitality Industry

• About Hospitality Leadership
• Hospitality Industry: Leadership & Supervision
• Leading as a Function of Management
• Management vs. Leadership: The Difference Between a Manager & Leader
• Delegation in Management: Definition & Explanation
• Modern Theory of Management
• What Is Quality Management System? – Definition & Examples

Ch 14. Communication & Decision-Making in the Hospitality Industry

• About Communication & Decision-Making
• The Communication Process
• Methods of Communication
• Barriers to Effective Communication: Definition & Examples
• Communication Skills in the Hospitality Industry
• Effective Listening Skills for Understanding Customers
• Resolving Customer Service Complaints & Conflict
• Decision Making in Organizations
• Decision Making for Managers: Certainty, Risk & Uncertainty
• The Seven Steps of Decision Making

Ch 15. Improving Service in the Hospitality Industry

• About Service in the Hospitality
• What Is Customer Service? – Definition, Types & Role in Marketing
• What is Customer Satisfaction? – Definition & Examples
• Hospitality Industry: Customer Service & Guest Satisfaction
• Service Quality: Definition & Dimensions
• Setting & Exceeding Customer Expectations
• How Organizations Recover From Bad Service Experiences
• Methods for Predicting Customer Needs
• Importance of Training in the Hospitality Industry
• Coaching in the Hospitality Industry
• The Importance of Team Building in the Hospitality Industry

Ch 16. Planning & Organizing in the Hospitality Industry

• About Planning & Organizing
• Planning as a Function of Management
• Types of Planning: Strategic, Tactical, Operational & Contingency Planning
• Different Types of Business Strategies
• Setting Team Goals & Objectives
• What Are Operational Plans for a Business? – Definition, Types & Examples
• Organizing as a Function of Management
• Organizational Structure & Ownership of a Business
• Organizational Structure: Definition and Influence on Organizational Behavior
• Launching a Successful Team in the Workplace
• The Stages of Team Development
• What Is Organizational Change? – Theory & Example
• The Planned Change Process

Ch 17. Control Systems & Issues in the Hospitality Industry

• About Control Systems
• Controlling as a Function of Management
• Inventory Control Systems: Types & Purpose
• Financial Controls in Organizations
• Internal Controls in Accounting: Definition, Types & Examples
• What is a Night Audit? – Duties & Procedures

Ch 18. Hotel Classifications & Operations

• About Hotel Classifications
• Hotel Types & Classifications
• Franchises: Opportunities and Challenges
• The Role of Property Management in Real Estate
• Hotel Rooms Departments & Functions

Ch 19. Food, Beverage & Alcohol Operations

• About Alcohol Operations
• Alcohol as a Revenue Generator
• Restaurant Liability with Alcohol Sales

Ch 20. Restaurant Organization & Operations Overview

• About Restaurant Organization
• Restaurant Organizational Structure
• Restaurant Organizational Chart: Template & Sample
• Restaurant Operating Expenses: Types & Examples
• How to Get a Restaurant License
• How to Write a Restaurant Business Plan

Ch 21. Tourism & Recreation

• About Tourism & Recreation
• Relationship Between Tourism & Hospitality
• Why do People Travel?
• Economic Impact of Tourism
• Promoters vs. Organizations in Tourism
• Ecotourism: Definition & Benefits
• Health & Wellness: Definition and Dimensions
• Leisure Activities of Adults: Types, Benefits & Examples
• Recreation & Leisure: Activities & Programs
• National Parks in the US: Governing Agencies and Areas of Concern

Ch 22. Gaming Industry Overview

• About Gaming Industry
• Revenue Generation in the Gaming Industry
• History of Gambling & Casinos in the U.S.
• Modern Casinos & Casino Operations
• Lotteries: Finding Expected Values of Games of Chance

Ch 23. Meetings, Conventions, Expositions & Special Events

• About Meetings & Conventions
• Types of Business Meetings: Formal & Informal
• Preparing, Conducting, and Contributing to Productive Meetings
• Types of Meetings, Conventions, Expositions & Special Events
• Destination Management Companies: Contractors & Conventions

Assignments

• Assignments-Certificate in Hospitality Management

Final Examination

• Final Examination Guidelines
  Final Examination-Certificate in Hospitality Management